Speaking
Talks that start conversations — and shift thinking.
Julie’s talks are not keynotes built around slides and statistics. They’re built around a lived journey — the decisions, the pivots, the moments where things nearly fell apart, and what actually moved the needle.
She has spoken to audiences from small leadership teams to large international conferences. The format adapts. The substance doesn’t.
Expect real stories, sharp thinking and something your audience will still be talking about the next day.
Keynote Topics
01 — The MATE Journey: From Idea to Global Brand
The story of how MATE.BIKE went from a sketch on a napkin to raising over $10 million in pre-orders and becoming one of the world’s most recognised electric bike brands — without a big budget, without a traditional launch strategy, and without a roadmap.
What your audience gets: A raw and honest account of building a global brand through storytelling, community and conviction. The decisions that worked. The ones that didn’t. And the clarity that only comes from having done it.
02 — Crowdfunding as Strategy: How to Build Your Market Before You Build Your Product
Most companies spend years building something before they find out if anyone wants it. Crowdfunding forces you to do it the other way around — and that changes everything. Julie breaks down how MATE used crowdfunding not just to raise money, but to validate, build community and create momentum.
What your audience gets: A strategic framework for community-driven growth that applies far beyond crowdfunding. How to build demand before launch, how to use storytelling as a distribution channel, and how to turn early adopters into long-term advocates.
03 — Brand & Visibility Without a Big Budget
In a world where everyone is fighting for attention, the brands that win aren’t always the ones with the most resources. They’re the ones with the clearest point of view and the courage to say something real. Julie shares how MATE built global recognition through radical transparency, community and an obsessive focus on story.
What your audience gets: Practical thinking on how to create visibility without relying on ad spend. How to define and own a brand position. And why authenticity isn’t a tactic — it’s a competitive advantage.
04 — Strategy and Decision-Making Under Pressure
The hardest part of building a company isn’t coming up with ideas. It’s knowing what to focus on when everything feels urgent, when resources are limited and when the stakes are high. Julie talks about how she navigated critical decisions at MATE — and what she learned about prioritisation, pressure and the cost of getting it wrong.
What your audience gets: A grounded, experience-based perspective on how high-performing founders and leaders actually make decisions. Not theory — the real reasoning behind real calls, and how to build a culture where focus is protected.
05 — Pricing as a Growth Lever
Most founders underprice. Not because they don’t know their product has value — but because pricing is one of the most psychologically loaded decisions in business. Julie unpacks how MATE thought about pricing strategy at different stages of growth, and how a pricing decision can define your market position, your customer base and your entire trajectory.
What your audience gets: A practical and strategic framework for thinking about pricing — not just as a number, but as a signal, a positioning tool and a lever for growth. Applicable to founders, product leaders and anyone building something people pay for.
Book Julie for your event
Julie speaks at conferences, leadership summits, company off-sites and executive programmes. Talks can be customised to fit your audience, theme and format.