Facilitation & Advisory
Hands-on strategic work — for teams that need more than a consultant’s report.
Julie works directly with founders and leadership teams — not from the sidelines, but in the room. The focus is always the same: clarity, alignment and decisions that actually move things forward.
This isn’t theory. It’s structured thinking, honest challenge and hard-won experience applied directly to your situation.
How Julie works with teams
Strategy Workshops
For leadership teams that are stuck in execution and need to step back and think clearly. Julie facilitates half-day and full-day sessions that cut through complexity and help teams find alignment — on direction, priorities and what to stop doing.
These sessions are designed around your specific situation. Expect honest challenge, structured conversation and decisions you can act on immediately. No generic frameworks, no slides you’ve seen before.
Good for: Leadership teams in growth or transition, companies facing strategic inflection points, founding teams that need to get aligned before scaling.
Go-to-Market & Growth Strategy
Building something new — or entering a new market — requires more than a plan. It requires a clear point of view on who you’re for, how you show up, and what will actually drive adoption. Julie has done this from the ground up with MATE.BIKE and brings that practical perspective to growth challenges.
She works with founders and teams to pressure-test go-to-market assumptions, sharpen positioning, and build a launch or growth approach grounded in what actually works.
Good for: Founders preparing a market launch, companies entering new territories or segments, teams that need external perspective on their growth strategy.
Pricing Strategy
Pricing is one of the most powerful and most neglected levers in business. Most companies price based on cost or competition — and leave significant value on the table. Julie helps founders and product teams think through pricing not just as a number, but as a positioning signal, a growth driver and a reflection of brand confidence.
This is a deep-dive working session: reviewing your current pricing logic, understanding your customer’s value perception, and building a pricing approach that supports long-term growth.
Good for: Founders preparing to reprice, companies launching new products or tiers, teams that want to move upmarket without losing momentum.
Crowdfunding & Product Launch
Julie co-built one of the most successful crowdfunding campaigns in consumer hardware history. She knows what it takes to create demand before launch, how to build and energise a community, and how to turn a campaign into a long-term brand asset.
She works with teams in the planning phase — helping them sharpen their story, build their pre-launch audience, design their campaign strategy and prepare for the operational reality of a successful launch.
Good for: Founders preparing a crowdfunding or pre-order campaign, hardware and consumer product companies, anyone building a community-first launch strategy.
Let’s work together
All engagements are tailored to your context and goals. If you’re not sure what format makes sense, reach out and we’ll figure it out together.